Here you can find all the necessary materials from the Marketing and Creative Workshop webinar!

Zoom Recording

<aside> 📌 Meeting Recording: https://us06web.zoom.us/rec/share/fH1pHxZEmT0UbOG50BXZN_fDN5bIFgYtlspYSimZuYhLsiNtyyMwjZyB6L868Avf.h_je57TCRjnCXweI

Access Passcode: 3r#s39?H

</aside>

Presentation

Marketing workshop presentation

Next steps

Choose your launch date
Create artifacts for your launch
Fill out a creative brief for NFTs if you need our help, you’ll get a link for it in your private chat as well

<aside> 📌 Check our Useful resources with references

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Short summary

Marketing part

**How to promote your crypto initiative successfully

You’ll need a few artifacts** Landing page Posts, emails Online form NFT artwork For longterm projects // roadmap

How to create a roadmap It’s a public document to explain your idea to the audience (what will you do, for whom, how to participate, what’s the plan and deadline) Your roadmap includes Steps or milestones needed to reach the goal Checkboxes indicating whether it is done or not

Follow this marketing formula Choose a launch date asap - it’ll motivate you to launch in time Choose distribution channels // emailing, sm accounts, chats OR invite the people you know (for new projects without an audience) Describe your offer // with landing page, posts, emails // Superdao team can help you to review or use peer review in the bootcamp chat Collect data // forms (tally, typeform) // ask people for an email & wallet, the wallet should be optional // implement the wallet field in the forms you already use (application to your product, onboarding form for employees, etc)

Tips Tell your audience to use Metamask Instructions about wallets and NFTs might come after your launch activity Make it clear that it’s NFT with benefits for effort not money // you’re not selling and it’s not a financial opportunity

Creative part

NFT Formula Create a mood board Create an NFT

Brief your designer (concept, tech requirements, mood board) Make simple pictures by yourself (graphics + background) Get our help // Ask in your private chat, fill in a short form, and get your NFT design

Top ideas to use keys tickets/passes icons your product or logo your design elements (if you have a brandbook) abstract art blurred background

Define the NFT collection set-up Utility (what it gives) Tiers (types of NFT with different benefits and status) Amount of NFTs Action to get it How you will distribute (whitelist or without screening) Resellable or not