In this report you will find an overview of the Web3 market, focusing on user activity and behavior. It is structured into three key sections: Web3 Market Size, Benchmarking the Leaders, and Key Personas and Behavior Patterns, each offering a unique perspective and accurate analysis of the web3 landscape.

For this report, we've indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters' data from the Snapshot API. Learn more about how we calculated metrics for the report in Methodology.

Key findings and insights

• Despite the crypto winter, the Web3 market remains active with 9.51M wallets that have conducted at least one outgoing transaction, and among them, 5.65M have spent money in the last 30 days.
• The approximate market size of casual Web3 is 10M, supported by the number of ‘casual’ Web3 users who have been active in the last 30 days, hold 1+ tokens and NFTs, and maintain a balance of $100+.
• The central part of the Web3 market is 1M, backed by the number of users who have been financially active in the last 30 days, hold diverse token and NFT collections (10+ unique assets), and carry a balance of $1k+. This user cluster contains Web3 Natives, Whales, and Hyperactive users, represented in the Key Personas and Behavior Patterns section.
• Token adoption outpaces NFT adoption, with 8.91M wallets maintaining a balance of $100+ and only 5.91M holding more than 5 NFTs.

About us

Superdao is a wallet analytics platform built for Web3 growth teams. It allows teams to understand their customers better, learn from competitors, acquire more customers by building target lists, and communicate with them on a personalized level at scale.

<aside> 🦸 Join Superdao free beta to get live access to the data from this report. There you can analyze your users, learn from competitors, and build target lists

</aside>

Web3 market size

This section provides an overview of key Web3 metrics as of June 2023, focusing on token and stablecoin distributions, NFT holdings, wallet balances, and recent transactions among wallets on Ethereum and Polygon chains.

Key metrics

• 360M wallets exist across Ethereum and Polygon chains
  • 32.6M have transferred at least 5 different tokens at some point
  • 10.1M hold at least one of the top 5 stablecoins
  • 5.91M possess 5 or more NFTs
  • 8.91M maintain a balance of $100+
  • 9.51M have conducted at least one outgoing transaction in the past 30 days
  • 5.65M have spent money in the last 30 days

Token distribution among Web3 users (based on transfer history)

Wallet distribution by the number of unique ERC-20 tokens transferred. Note: Transfers on the Ethereum chain and transfers on the Polygon chain are treated as two unique tokens. Both outgoing and incoming transfers are included

Takeaways